Document in effect from: 01/08/2015


Privacy Notice for Users of the Amway Website


This Privacy Notice for Users of the website describes how Amway GmbH, Benzstrasse 11 bc, D-82178 Puchheim ("Amway") uses the personal information it collects or receives from users ("Users") of this website (the "Website"). It describes the way in which Amway collects or receives your personal data, the types of personal data that can be collected, the way in which said data is processed, shared and protected, the period of retention of said data, the rights of users and how to contact us to learn about the privacy practices.


For more information on how Amway will collect and process personal data on persons other than users of the website, please read: our Privacy Policy for Amway Business Owners/Customers, if you are an Amway Business Owner ("ABO") or a customer/VIP customer (which illustrates the different ways your personal data is processed when you access the website as an ABO or Customer/VIP Customer).


How we can collect or receive your personal data


Amway may collect or receive your personal data in various ways through your use of the website.


You can choose to voluntarily provide your personal information and other information through various means of communication made available to you in the "How to Contact Us" section of the website, for example, Amway e-mails, phone numbers and online forms.


We may also collect information through "cookies". Cookies are data that a website sends to the user's computer when the user visits the website. We do not allow third parties to place cookies on your device. The following table provides an overview of the cookies that we use and why we use them.


  • The cookie that follows is essential to the operation of our website.


Cookie name




This cookie stores details on the user's shopping cart



  • These cookies are not essential to the operation of our website and are typically used to provide, manage and improve our services. None of them is set up without your consent.


Cookie name





Stores the predefined user language


Indicates that the user has already responded to a survey



Indicates that the user has already answered a questionnaire




Stores the user's country preference


Stores the default settings for the user's profile



Stores the default settings for the user's attributes



Stores the default settings for the user's profile and attributes



Monitors the technical session



Monitors the technical session


Google Analytics, Coremetrics, Omniture, Tealeaf

Used to collect information on the user's use of our websites. All data collected by these cookies is anonymous and not user-specific. The information includes the number of users who visit the site, where they came from and the pages they viewed.



However, you can disable cookies in your browser settings (for example, under "Preferences" or "Internet Options" in the browser).  Note, however, that some features of the website may not work correctly if you disable the use of cookies.  For information on how to manage or delete cookies, visit the site


The types of personal data that may be collected


Through cookies previously listed under "How we can collect or receive from you personal data", we may collect information regarding your use of the website, IP address, type of browser and operating system. In addition, to process your online purchases, we collect information on the payments made by you and the information relating to your product preferences and buying behaviour.


Through the means of communication made available in the "How to Contact Us" section of the website, your contact data can be collected, such as your name, e-mail address, address, telephone number and fax number. You can also voluntarily provide additional personal information in your requests for clarification or your comments. However, we recommend that you do not provide personal data other than that which is strictly necessary to provide adequate answers to your questions or comments.


How we use the personal information we collect


We use your personal information to (i) address your comments or requests for clarification; (ii) process your online purchases; (iii) put you in contact with our Amway Business Owners; (iv) improve our website; (v) diagnose problems with our server. If you choose not to specify your personal data, we may not be able to supply the above services.




If you are registering as a customer


If you are registering as a customer we may collect the following data from you:

  • contact information (for example name, mailing address or e-mail, fax and telephone number);
  • date of birth;
  • password;
  • tax information to the extent required by law;
  • payment information (such as for example bank account or credit card number);
  • product preferences, purchasing habits, history of your purchases and spending behaviour;
  • communication preferences.


We may collect other personal data only in exceptional circumstances. If the need arises for us to collect such data relating to you, we will ensure there is a valid legal basis to do so (for example your explicit consent).


We may use the information that we obtain about you for:


  • managing your registration as a customer;
  • creating and managing your online account and responding to your personal requests;
  • processing your orders for products and services;
  • communicating with you;
  • providing your name, address, phone number or e-mail to your ABO;
  • facilitating your use of the website through the use of cookies (for example to provide the shopping cart feature, remember your login credentials and language preferences, etc.);
  • improving the site, also following and monitoring your use of the site through the use of cookies, and diagnosing problems in the software or hardware that we use;
  • carrying out accounting, auditing, billing and collection activities;
  • fulfilling the applicable legal requirements, industry standards and our policies.


If you choose not to provide your personal data, we may not be able to provide the above services.


How we communicate personal data


Amway does not sell, rent or trade your personal data. Amway will share your personal data only with:


·         companies/subsidiaries/divisions of the Amway group to which Amway deems necessary or appropriate to disclose personal data in order to execute the purposes indicated;

·         Amway Business Owners, to enable communication about product recommendations, tips on orders, information for products ordered from Amway and on the Amway Business Opportunity;

·         State authorities or other third parties, if required by law or to protect the rights, property or safety of one's self or others.


International data transfers


Your personal data may be transferred to other Amway affiliates or other entities of the parent company of Amway, Alticor Inc. Some of them will be located in countries other than that in which the data was collected. The laws of these countries may not offer the same level of protection as the country in which you initially provided the information. When your personal data is transferred to other countries, it will be protected as described in this Privacy Notice and in accordance with applicable laws. The parent company of Amway, Alticor Inc., is certified according to the Safe Harbour privacy policy established by the US Department of Commerce, the European Commission and Switzerland regarding the collection, storage, use, transfer and other methods of processing personal data transferred from the European Economic Area or Switzerland to the United States. The European Commission, with its Decision 2000/520/EC, has acknowledged that this program provides an adequate level of protection of personal data. For more information, visit the page providing information on Alticor's Safe Harbour Policy at the address For more information about our international data transfers, visit


How we protect your personal data


An adequate level of both technical and organizational security is maintained to protect your personal data from any destruction, loss, alteration, unauthorised access, disclosure or use of an accidental, illegal or unauthorised nature.


How long we will keep your personal data


We store personal data for the period necessary to fulfill the purposes underlying the collection of data (as described in "How we use the personal data we collect"), unless otherwise required by law. 


Links to other websites


The website may contain links to websites operated by third parties whose information and privacy practices are different from ours. We are not responsible for the information or for the privacy practices used by these third parties. We invite you, therefore, to read the information on the privacy of all third party websites before using them or entering personal data or other information on said websites or through them.


Updates to the Privacy Notice for Users of the Website


Amway reserves the right to modify at any time this Privacy Notice for Users of the Website. In that case, we will update the effective date of these modification and the aforesaid modifications will be effective as of the moment in which they are entered. We invite you to regularly review the Privacy Notice for Users of the Website.


Your rights


Your rights under applicable law may include the access to your personal data that we process, the right to correct, delete or block it, and the right to object to certain processing activities of the same data. To exercise these rights, you must make a written request using our contact information listed below.


How to contact us


For any comments or requests for clarification regarding this Privacy Notice for Users of the Website, or if you wish to update your information that is in our possession or exercise your rights, you can contact us via e-mail at You can also write to:

Amway Italy Srl Via Sforza 1 � 20080 Basiglio - MI